I have let you down. I have let you waste money. Not just a few dollars-millions. Over 90 million of you have bought a watch in the last few years and almost every one of you has overpaid by a lot. I should have pounded the desk, yelled and screamed, gotten angry. But instead I was polite and simply suggested that you find a better way.

Now some of you have gotten smarter. And thank you for that. Because you have, Stauer has become the fastest growing watch company in the last 5 years. How did we do it? We didn't succumb to the marketing machines, the polo match sponsorships, the goodie bag giveaways to fickle, brainless celebrities or overpaid athletes, and we didn't pay million dollar supermodels to pretend to hawk a brand. Do you know that many "luxury" brands spend more advertising their watches than engineering them? That's just wrong. They invest in the sizzle, we invest in the steak.

Instead, we studied. We cracked the books. We examined the classic watches made over the last 100 years and took the best ideas from these beautiful antique collectibles. We told our engineers to incorporate mechnical and design elements from the past but improve upon them. I love auctions for antique cars, watches, old golf clubs, and antique fly fishing rods. Why? Because each piece lets you learn from the masters of the past. And then we apply today's computer-based engineering to make the classics better, and better priced.

The Renaissance is undeniably one of our finest examples of this premise. With complications that should cost well over £1,000 and a movement that was originally designed in 1929, we have found a way to say "forgive us" for under £200 £100. Renaissance means "rebirth" and this is the rebirth of a vintage classic. The antique ivory dial displays a sun and moon indicator, a 24 hour military clock and a small sweep second hand. An exhibition back reveals the complex 19 jeweled manual movement, affording you the pleasure of seeing this mechanical marvel roar to life with just a quick wind. The brown, crocodile embossed leather band adjusts from 6 1/2" to 9". The Renaissance is a numbered limited edition of 4,999; to date, every one of our limited editions has sold out.