How dare Stauer break the unwritten rule in Switzerland? Chaos erupted at this year’s Basel watch fair. The watchmaking elite attacked me in French, German and Italian (with the occasional British accent), outraged that Stauer would engineer a luxury Swiss-made timepiece for an extremely low price. They said it couldn’t be done, but we did it anyway. Now you get to wear the spectacular Swiss-Made Stauer Bienne for our exclusive price! Join the luxury revolution. The crown princes of watchmaking worried that their exorbitant yacht vacations in Monaco would be in jeopardy. For years they convinced the world that Swiss luxury should cost thousands. But in reality, those thousands went to Swiss bank
accounts, six-figure supermodels and ski chalets and not into the engineering of the watches.
Shame on them. It’s time for a change. You deserve it.
You can own an exquisitely engineered Swiss timepiece without over spending. The only thing that matters is the machine and the quality of the refined quartz movements. So we went to the factory in Bienne and met with Francois, a fourth generation watch maker who makes masterpieces that sell for £5,000 and more. Working together we smashed the once unbreakable price barrier. The shockwaves have turned the luxury watch world upside-down. That’s why the Swiss declared war on us.
We consider it a compliment.