The car that changed the course of automotive history.
When you’re driving around with your entourage, you want a
ride that commands respect. The 1961 Lincoln Continental was
make or break for the Lincoln brand. Robert McNamara, Ford’s
VP for vehicle operations, decided Lincoln had lost too much
money for far too long and that the smart thing would be to
close down the entire Lincoln division.
But McNamara was persuaded to give Lincoln one last chance
using a Ford Thunderbird design as the basis. Upon release, it
was a huge hit, winning awards and increasing market share
of 60 percent.